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Cha Hae-In’s uncanny ability to smell mana is often subject to jokes within theSolo Levelingfandom. In fact, it is her nasal sensitivity that is attributed as a major factor behind why she liked Song Jinwoo. But a sudden collaboration of the anime with a renowned brand has madeSolo Levelingfans recreate a popular meme.
AXE is a renowned brand of male grooming products that has often made collaborations with artists, singers, rappers, and at times, fictional characters. And this time, the target isSolo Leveling’s Sung Jinwoo.
AXE Perfumes gives a shout-out to Solo Leveling
In a recent tweet, AXE, the brand for body sprays, deodorants, and perfumes, mentionedSolo Leveling. The tweet reads: smell great for the true shadow monarch. In theSolo Levelinganime,Cha Hae-In likes Jinwoobecause he does not smell foul like the other hunters, and it looks like AXE has taken the perfect opportunity to market their products.
smell great for the true shadow monarch#SoloLevelingpic.twitter.com/qG7gfQ2CnN
But this is not the first time that AXE has referred to popular anime. Over the years, AXE has either collaborated with or given a shout-out to popular anime likeFate/Stay Night,Bleach,Jujutsu Kaisen,One Piece, and evenChainsaw Man.
“I don’t know why people are so obsessed with black?”: Sung Jinwoo Will Never Wear His Iconic Outfit in the ‘Solo Leveling’ Anime
TheSolo Levelingwebtoon might have ended, but its anime adaptation has renewed its fervor amongst fans and this was the perfect time for AXE to claim its otaku audience back. In the tweet, the marketed product is AXE Black, which has Jinwoo’s iconic eyes plastered on the bottle.
The OG AXE commercial-inspiredSolo Levelingmeme has finally come true!
AXE’s popular commercial in which women smell a man wearing the perfume and follow him around has already gained a legendary meme status. Thus, its several references to anime and collaborations led fans to create memes. In it,Cha Hae-In comes across Jinwoo, smells him, and is impressed by it. The meme ends with a tagline: For the true Shadow Monarch.
This particular meme is years old, but someone on the AXE team must be a bona-fide otaku because they picked up on it. The actual tagline used on AXE’s tweet is extremely similar to that of the meme. This means AXE had been on the lookout for suitable anime and came upon the meme only to make it come true.
Solo Leveling Is Already Fixing the Biggest Complaint Fans Had With the First Season
This was a master marketing strategy on AXE’s part, asSolo Levelingfans are bound to prefer the brand now. Additionally, it makes the brand look refreshing and in with the trends. This strategy appeals to the younger audience, particularly anime fans, by leveraging the popularity of the anime character Sung Jinwoo.
Solo Levelinganime is available to watch on Crunchyroll.
Aaheli Pradhan
Anime Content Writer
Articles Published :1556
Aaheli is an Anime Content Writer at FandomWire with 1300+ published articles. With five years of experience under her belt, she is a living, breathing encyclopedia for anime and manga. From Shonen and Shojo to the most niche anime, nothing escapes her radar. Her poisons of choice are Assassination Classroom, Gintama, Ouran High School Host Club and every Ghibli movie ever. She believes in living a slow life, surrounded by incomplete art projects and her beloved cats.
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solo levelingSolo leveling ariseSung Jinwoo
