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Marvel Studios is all geared up for an electrifying 2025, with movies likeCaptain America: Brave New WorldandThunderbolts*set to release. These two films promise to redefine the Marvel Cinematic Universe (MCU), and fans have been eagerly waiting to watch them on the big screen.
However, they have contrasting marketing strategies that might pose a problem for the Anthony Mackie starrer. So, let’s understand how these two differ in creating hype, and what one could learn from the other.
Thunderbolts*: A masterclass in building anticipation
Thunderbolts*is set to hit the theater on July 19, 2025, and it revolves around a team of antiheroes such asFlorence Pugh’sYelena, Sebastian Stan’s Bucky and David Harbour’s Red Guardian. In the film’s trailer, you can tell that they’ve perfectly balanced out excitement and mystery.
I gotta be real. This film has some of the single best marketing of any MCU project, because with each trailer they’ve managed to captivate me more and more, without actually spoiling the core story.https://t.co/ae7850UOHL
We get a glimpse of some high-octane action moments, and plot details that don’t reveal too much. One standout moment in the trailer is the declaration that“The Avengers are not coming,”which highlights the team’s unique standing in the MCU. The restrained marketing approach has been well-received by fans.
“Taskmaster is definitely not making it”: Thunderbolts* Trailer Gives First Peek at The Sentry and We Know Who’s Not Getting Out Alive
The viewers have no idea about the narrative, but they’re more than excited to immerse themselves in this new story. This is exactly the kind of reaction and feeling that a trailer should evoke in people. So, it’s quite likely that the audience will be pleasantly surprised at every reveal because most key points have been kept under wraps
Captain America: Brave New Worldshould learn fromThunderbolts*
In contrast, the fourth installment ofCaptain America,titledBrave New Worldwill be released on June 16, 2025. The promotional content for this Marvel release is a bit more revealing, as it showcases Harrison Ford’sPresident Thaddeus “Thunderbolt” Ross, transforming into the Red Hulk.
Some fans would have preferred to experience this in the theatre itself and feel the excitement firsthand. Moreover, we also see that Sam Wilson, played byAnthony Mackieis struggling to adapt to the role of the new Captain America. So the movie’s major theme, i.e., Sam’s struggle to fulfill his duties, is already revealed.
“He could be red or green”: Harrison Ford Doesn’t Like Anthony Mackie’s “Black Captain America” Title One Bit
The audience is also not very accepting of him taking Chris Evans’ spot, which seems to be another problem. Overall, the hype aroundCaptain America: Brave New Worldcould have been better. Now that the movie is inching its release, one can only hope that Marvel fans show up despite what they feel about the trailer.
Sonika Kamble
Articles Published :1196
Sonika Kamble is an entertainment writer at Fandomwire, covering everything from timeless classics to newly released movies. With over 1000+ articles published, she delves into breakdowns, think pieces, speculations, and more.She enjoys connecting the dots and covering newfound angles about characters, scenes, and themes from movies directed by Scorsese, Fincher, Tarantino, Linklater, and other exceptional filmmakers.
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Captain America: Brave New WorldThunderbolts
