Follow us on Google News
Get the latest updates directly in your Google News feed
Movies these days are more of a production than a simple story led by a cast. If there is no pomp and circus around it, chances are, it won’t do much business. Even with some really popular names attached to projects, sometimes that is not enough. And Ryan Gosling and Emily Blunt starrerThe Fall Guyis a prime example of that.
Sometimes, even if a movie has good reviews and high critic scores, people tend to wait for it to get to streaming services to watch it, rather than buying tickets for the theaters. And this is the biggest issue with today’s industry. Most movies go to streaming, even if it is a year later, and people are willing to wait for them. Unless the production around a movie is so hyped that watching it in theaters on the big screen feels like a must, viewers prefer being in the comfort of their homes to watch it.
The Fall GuyLooks For a Disappointing Box Office
The Fall GuystarringRyan GoslingandEmily Bluntin the lead has everything a movie needs to become a hit. A stellar cast, a good story led by an even better director, and enough action, comedy, and romance to make it work among the audience. Unfortunately, David Leitch, the director, did not follow the latest Hollywood trend of making a big production out of his movie.
Made on abudget of $130 million, the movie has managed to earn around $65 million on its opening weekend. On thedomestic front, it has earned a meager $28 million, which is much less when you consider the star power of its leading couple. Both Gosling and Blunt were part of theBARBENHEIMERmania from last summer, soThe Fall Guyis looking to be a disappointment for this summer.
Even After the Biggest Compliment From Steven Spielberg, Ryan Gosling’s The Fall Guy Struggles at Box Office With a $10.4 Million Opening Day
While marketing wasn’t bad per se, Universal Studios and David Leitch did not have a separate budget for makingThe Fall Guya trend like most hit movies of today’s time. For a movie to break even and do good business in the theaters, there needs to be good PR around it, and the hype needs to continue for a long time, so that people feel the need to come out of their homes and watch it in theaters. Sadly,The Fall Guyhas failed at this.
BarbieStarted a Trend, and Now Everyone Else is Suffering
BeforeBarbiewas released in theaters last year, Warner Bros. had aseparate budget of approximately $150 million for its marketingalone. They had pop-ups, a pink Barbie Dreamhouse in Malibu, and a boat, just to name a few. Their strategy was to haveBarbieat the forefront and get people talking about it.
Ryan Gosling Has Been Warned: Jerry Seinfeld’s SNL Joke Takes a Dig at The Fall Guy Star Who’s Doing “too much press” for his $130 Million Movie
It felt like there was nothing that did not promoteBarbiein some way or the other. From pink X-Boxes to branded clothing to Airbnb, everything had a touch of pink, and it worked. People went to watch the movie in hordes. Whether they loved it or not, they were in theatres to watch it. And it felt like finally, things were looking up for the theater business. But that’s not what actually happened.
Chris Evangelista, the Editor of SlashSlashfilm, rightly said (viaX):
“It genuinely feels like if a movie isn’t sold as an event (DUNE 2, BARBENHEIMER, etc), people just won’t go to see it. Bleak times for theatrical releases.”
The Fall Guy: A Star Wars Movie May be Why Ryan Gosling Film’s Impressive Box Office Numbers aren’t Way Higher
Since Barbie, if a movie has a similar production value attached to the title, takeOppenheimerorDune 2orGodzilla x Kong: The New Empire, for example, then sure, people will get tickets to watch it in theaters. Otherwise, takeThe Fall Guy, the latest summer flick for example, if the production value is less, so is its box office gross.
The Fall Guyis currently in theaters worldwide.
Swagata Das
Senior Features Editor / Reviewer
Articles Published :356
Swagata works as a Senior Features Editor at FandomWire. Having previously worked as a Content Writer, her passion for everything pop culture became her true calling as she now works with a global team of writers to brainstorm unique, groundbreaking ideas. Having done her Masters in English Literature, Swagata is a self-professed K-Pop addict with an affinity to work her charms on unsuspecting friends to induct them into the fandom cult.
More from Swagata Das
5 Major Hollywood Celebrities Who Have Talked About P Diddy’s Parties in Public
“I’m an attention wh*re”: JoJo Siwa Doesn’t Mind Being Hated as Long as She Does One Thing Right
Thunderbolts* Trailer Romanticizes a Dangerous, Sexist Stereotype All Women Should Be Scared of
Recommended
Perfect Match Season 3: How Did Ollie Propose to AD?
Severance Season 3: Why Isn’t Ben Stiller Directing? Details Inside
Timo Tjahjanto Shades Keanu Reeves Film: Why is Nobody 2 Not a Desperate John Wick Ripoff?
Why Is Sharon Stone Dissing Basic Instinct Reboot Despite Years of Clout? Details Inside
Anya Taylor-Joy and Meryl Streep Circling Same Role In Cameron Crowe’s Next Big Bet: Reports
What Did Justin Baldoni Say to Isabela Ferrer? Alarming Revelation in Blake Lively’s Lawsuit
BarbieDavid LeitchEmily BluntRyan GoslingThe Fall Guy
