Price increases in the video game industry have been a hot topic recently, right afterNintendorevealed that the newMario Kart Worldgame will be priced at $80, breaking the $70 standard that was set just a few years ago.
During PAX East,Randy Pitchford, the co-founder and CEO of Gearbox Software, also shared his thoughts on video games’ price increases anddiscussed Borderlands 4’s potential price tag.
Borderlands 4 Will Be “Biggest Universe” Gearbox Has Built And There Are No Load Times Claims Gearbox
Gearbox boss Randy Pitchford has taken a page out of Bethesda’s playbook.
First, he talked about the fact thatit is now more expensive to develop video gamesand alsohow new US tariffs have also affected games’ retail prices.
“It’s an interesting time. On one level, we’ve got a competitive marketplace where the people that make those choices want to sell as many units as possible and they want to be careful about people that are price-sensitive.”
“There are some folks who don’t want to see prices go up, even the ones deciding what the prices are. There’s other folks accepting the reality that game budgets are increasing, and there’s tariffs for the retail packaging. It’s getting gnarly out there, you guys. Borderlands 4 has more than twice the development budget for Borderlands 3. More than twice. So the truth is, I don’t know what the price is going to be.”
Could Gearbox Software Sell You a Minimap for $10?
He confirmed that Borderlands 4’s price will be revealed soon. It might follow Nintendo and Microsoft’s new price standards or stay on the old path.
He also mentioned the feature many fans have been asking for in previous Borderlands titles:the addition of a minimap! He jokingly said:
“If it is cheaper, maybe we’ll sell you that minimap that you guys want that we’ll develop later. How bad do you want that? $10? I don’t know. I’m just kidding.”
Borderlands 4 will be out onSeptember 12for PC,PS5, andXbox Series X | S.
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The looter-shooter legend is making its big comeback with Borderlands 4 from Gearbox, set to release on September 12 this year.
